How To Get Clients for a Cleaning Business: A Comprehensive Guide

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The cleaning services industry is on the rise, with global growth expected to surge by 6.6% annually through 2030. And North America currently holds the title of the world’s largest market for cleaning services.

If you’re thinking about starting your own cleaning business, now may be the time. In this article, we’ll explore proven strategies to help you learn how to get clients for a cleaning business.

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5 Simple Steps To Land Your First Clients

Building a cleaning business is an exciting opportunity. But it’s crucial to take the right steps to succeed.

Here are five key steps to help you get your cleaning business off the ground:

1. Research Your Market

Before you launch your cleaning business, research your local market. Look at your competition, identify potential clients, and figure out what sets your business apart. This will help you identify your ideal client and tailor your services to meet their needs.

2. Find Your Niche

Once you’ve researched your market, it’s time to find your niche. Specialized cleaning types include eco-friendly cleaning, post-construction cleaning, and medical facility cleaning. You may also decide to focus on residential, commercial, or industrial jobs.

Focusing on a particular niche distinguishes you from your competitors.

3. Promote Your Business

It’s tough to get new clients if nobody knows about your business. That’s why learning how to promote your cleaning business is so important.

Create a website, use social media, and network with local businesses and organizations. Consider offering promotions or discounts to encourage new clients to try your services.

4. Learn Pricing Strategies

Pricing your services can be challenging. But it’s essential to learn how to provide accurate estimates.

Research the going rates for cleaning services in your area. Consider factors like the size of the space and the level of cleaning required. With transparent and competitive pricing, you’ll be more likely to get and keep new clients.

5. Do Your Best Work

Finally, the most important step in landing and keeping clients is getting great results. Provide high-quality, reliable cleaning services that exceed your clients’ expectations. By building a reputation for excellence, you’ll be more likely to receive referrals and positive reviews. This helps grow your business.

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Build Your Cleaning Business Brand

Creating a strong brand is essential for any business. It helps you stand out from the competition and attract new clients.

Here are some ways to build and maintain a distinctive brand that clients will recognize instantly:

Create Strong Branding Elements. Choose a memorable name that reflects your business values. Create an eye-catching logo and a slogan that conveys what makes your business unique.
Polish Your Online Presence. Showcase your work and testimonials on a professional website. Maintain active social media accounts.
Dress the Part. Consider investing in uniforms with your logo for you and your team. This gives you a professional, put-together image. It also helps clients easily identify your business and your team.
Use Consistent Messaging. Make sure all your marketing materials have a consistent look and feel. Use the same colors, fonts, and tones across all platforms.
Develop Customized Branding Materials. Create branded items like business cards, flyers, and brochures. These help spread the word about your business and make it easy for potential clients to contact you.

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How To Promote Your Cleaning Business Online: 5 Tips

In today’s digital world, learning how to market a cleaning business online is a must.

Here are some effective ways to do it:

Create Compelling Content. Share informative videos and blog posts that showcase your expertise. This helps potential clients see the value in your services. Plus, it helps your website rank higher in search results.
Engage With the Community. Join online groups and communities related to cleaning. Share helpful tips and advice. If it fits naturally into the conversation, mention your business. This helps you build trust and credibility with potential clients.
Request Reviews and Testimonials. Your online reputation matters—a lot. Ask satisfied clients to leave reviews on popular websites like Yelp, Google, and Facebook. Positive reviews establish your reputation as an honest and reliable service provider.
Get Listed on Google Search and Maps. List your business on Google with a free Google Business Profile. This makes it easier for potential clients to find you when they’re looking for cleaning services in your area. Consider listing on other search engines like DuckDuckGo and Bing, too.
Offer Promo Codes. Attract new clients by offering special promotions or discounts. Share these promo codes on your website and social media pages. This gives potential clients an extra incentive to try your services and an easy way to apply the discount.

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A Quick Guide to Cleaning Ads

Advertising can be a significant expense, but it can also be an effective way to reach more potential clients.

Here are some options to think about:

Social Media Advertising. Platforms like Facebook and Instagram offer targeted advertising options. You can create ads that reach people based on their location, interests, and other demographic factors. This puts your ads in front of the right audience.
Google Ads. When people search for cleaning services in their area, you want your business to show up. Google Ads lets you create ads that appear at the top of search results. You only pay when someone clicks on your link.
Local Newspaper and Magazine Ads. Don’t neglect traditional advertising methods. Placing ads in local newspapers and magazines can help you reach potential clients who prefer print media.
Sponsored Blog Posts. Partner with local bloggers and influencers to promote your cleaning business. Sponsor a blog post or social media update that showcases your services. This can help you tap into an existing network and build credibility.
Email Marketing Campaigns. Build an email list of potential and current clients. Send regular newsletters with cleaning tips, promotions, and updates about your business. This keeps your business top of mind and encourages people to use your services.

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How To Get Cleaning Contracts With Commercial Clients

If you’re looking to expand your cleaning business, targeting commercial clients can be a great way to grow. Commercial cleaning contracts often involve larger spaces and longer-term commitments. This means a steady income for your business.

Learning how to get commercial cleaning clients isn’t too complex. Here are some ways to go about it:

Focus on LinkedIn. Business clients are more likely to be active on LinkedIn than residential ones. Create a professional profile for your cleaning business. Connect with local businesses, join relevant groups, and share updates about your services.
Collaborate With Other Local Businesses. Partner with other reputable businesses that serve commercial clients to get your name out there. These might include office supply stores, commercial real estate agents, or property managers.
Attend Local Business Events. Get involved in your local business community. Attend events like chamber of commerce meetings, trade shows, and networking mixers. This helps you meet potential commercial clients face-to-face and build relationships. Have business cards and brochures ready to hand out.
Offer Specialized Services. Many commercial clients have specific cleaning needs. One example is medical offices that require OSHA-compliant cleaning, and another is restaurants that need deep cleaning of kitchen equipment. Consider offering specialized services to stand out from other commercial cleaning companies.

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6 Tips for Getting and Keeping Cleaning Clients

Attracting new clients is important, but retaining them is just as crucial.

Here are some tips to help you keep clients around:

Suggest Personalized Solutions. Every client’s cleaning needs are different. Take the time to understand their specific requirements and preferences. Offer customized cleaning plans that address their unique challenges. This shows you value their business and are committed to providing top-notch service.
Offer a Variety of Payment Options. Make it easy for clients to pay by accepting payment methods like cash, checks, credit cards, and online payments.
Offer Flexible Scheduling. Many clients have busy schedules and specific timeframes when they need cleaning services. Offer flexible scheduling options to accommodate their needs. Be willing to work around their preferred times, whether that means early morning, evening, or weekend hours.
Invest in Quality Equipment and Products. Using high-quality cleaning equipment and products shows clients you’re serious about great service. Invest in reliable, professional-grade tools and eco-friendly, effective cleaning products.
Gather and Act on Feedback. Regularly ask clients for feedback on your cleaning services. Send surveys, make follow-up calls, or leave comment cards after each cleaning. Use this feedback to identify areas for improvement and make effective changes. This shows clients that you value their opinions and are committed to their satisfaction.
Use Invoice Software. Streamline your billing process with invoice software. This enables you to easily create, send, and track invoices. Some software also offers features like automated payment reminders and online payment options. Features like that save you time and help you get paid faster.

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Stay Organized and Manage Customers on the Go

Once you’ve used our guide to fill up your cleaning client roster, you’ll need a great system to keep their data organized. That’s where Joist comes in.

Store, access, and export customer information from anywhere, at any time. Keeping track of customers and jobs just got that much easier.

Organize Your Data